Elaine Han
Product Designer with 5+ years of experience across consumer commerce, creator tools, and internal products, including conversion-critical flows and a 0→1 design system.
Independent Product Designer
@
Freelance
Sep 2025 – Present
Vancouver
• Designed and delivered a responsive homepage for a design studio, owning layout, visual direction, and developer-ready handoff.
• Prototyped marketplace checkout and seller onboarding flows with Figma Make and Claude, exploring concepts through interactive prototypes.
Independent Product Designer
@
Freelance
Sep 2025 – Present
Vancouver
• Designed and delivered a responsive homepage for a design studio, owning layout, visual direction, and developer-ready handoff.
• Prototyped marketplace checkout and seller onboarding flows with Figma Make and Claude, exploring concepts through interactive prototypes.
Product Designer
@
Silver Icing
Oct 2021 – Aug 2025
Vancouver
• Redesigned the checkout experience with guest checkout and two new reward types, increasing reward usage by 8% (20.7% → 22.4%) across 56K+ orders.
• Reframed the IRL App into a product-sharing tool for independent Stylists who promote products to their customers, increasing posts by 83% in the four months after launch.
• Raised Stylist sign-up completion from 67% to 95% by simplifying account and payment steps and creating separate onboarding paths for the Creator and Starter programs.
• Built Silver Icing’s first design system with 130+ reusable components, defined states, and accessibility guidance to help engineers build consistently across products.
Product Designer
@
Silver Icing
Oct 2021 – Aug 2025
Vancouver
• Redesigned the checkout experience with guest checkout and two new reward types, increasing reward usage by 8% (20.7% → 22.4%) across 56K+ orders.
• Reframed the IRL App into a product-sharing tool for independent Stylists who promote products to their customers, increasing posts by 83% in the four months after launch.
• Raised Stylist sign-up completion from 67% to 95% by simplifying account and payment steps and creating separate onboarding paths for the Creator and Starter programs.
• Built Silver Icing’s first design system with 130+ reusable components, defined states, and accessibility guidance to help engineers build consistently across products.
UI/UX Designer
@
Times Transform Ltd.
Feb 2021 – Oct 2021
Taiwan
Sole UI/UX designer for a Hong Kong marketplace startup, taking buyer and seller journeys from research to launch across high-fidelity UI, motion, and marketing assets.
UI/UX Designer
@
Times Transform Ltd.
Feb 2021 – Oct 2021
Taiwan
Sole UI/UX designer for a Hong Kong marketplace startup, taking buyer and seller journeys from research to launch across high-fidelity UI, motion, and marketing assets.
Tools powering my work
Skills
Interaction design
Design systems
Information architecture
Prototyping
Visual design
UX research
User flows
Usability testing
Accessibility
HTML/CSS
Education
Education
Master of Digital Media
2019 – 2021 · The University of British Columbia