A product designer specializing in consumer products and visual systems

With 5+ years of experience designing consumer, creator, and internal products, I’ve led redesigns that improved conversion-critical user flows and built the design system from scratch.

Redesigned a marketing app to boost posting activity by 83% through a streamlined sharing flow

I redesigned the IRL App around real stylist workflows, making posting up to 80% faster through auto-assembled content and fewer steps.

Creator Tool Mobile UX Engagement Growth

Revamped Checkout to Retain 99% of Orders During a Post-COVID Decline

I led a checkout redesign that improved pricing clarity and shopper confidence, leading to adoption of the new rewards experience by 4,400+ shoppers.

Checkout UX Trust & Transparency Purchase Flow

Turned scattered UI into a unified system with a 0→1 Design System built from scratch

I built the company’s first scalable design system, transforming a static UI kit into shared foundations, components, and patterns.

Design System UI Architecture Component Library

Boosted paid creator conversion by 95% with a streamlined, trust-driven sign-up flow

I designed a dual-path, two-step sign-up for creators and growing stylists, reducing completion time by nearly 70% through clearer expectations and reduced friction.

Enrollment Flow Conversion Program Growth

What It’s Like to Work With Me

I love collaborating through questions, feedback, and open dialogue. As an ENFP, I’m fueled by fast ideas and enjoy shaping open-ended discussions into clear systems that help teams move confidently.

Here’s how that shows up in my work 👇

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Empathetic Problem Framing

I listen first, ask the right questions, and uncover what people really need.

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Simplifying Complexity

I reshape messy workflows into clear, intuitive experiences that feel effortless.

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Refining for Clarity

I polish details so designs are consistent, trustworthy, and enjoyable to use.

A black metal s-shaped hook with a vertical rod in the middle and a curved hook at the bottom.

Don't take my word for it – see my testimonials

Elaine’s designs consistently blend creativity with technical feasibility, and she has a rare ability to bridge the gap between design and technology.

Aaron Yee
Aaron Yee
Intermediate Developer

She really researches and truly understands the users she’s designing for, delivering creative and user-friendly solutions.

Tonia Lenk
Tonia Lenk
Documentation Manager

Her designs are always clear, intuitive, and well-structured, making implementation smooth and efficient.

Sachin Chaves
Sachin Chaves
Web Developer

Elaine connects with people, asks the right questions, and delivers clean, intuitive solutions that are easy for developers to implement.

Gabrielle Aoki
Gabrielle Aoki
Senior Developer